FRIDAY, JUNE 19, 2020  9-10am PST 

Learning objectives: 

• The most effective messages to bring patients back into the office

• How to use technology to decrease patient contact and shorten              treatment times

• A new marketing tool to inform patients of the latest safety measures

Fred Joyal

A nationally recognized speaker, Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. He was the co-founder of 1-800-DENTIST and is considered the leading authority on dental practice marketing. Calling on his 35+ years of experience in consumer marketing to dental patients, Fred uses a lively and entertaining approach to help practices maximize their production and long-term success. 

His website is

Yolanda Mangrum, DDS, MAGD

When Dr. Mangrum purchased the well-established Petaluma Dental Group in 2009, she had a wealth of experiences behind her (including owning her own practice in Sonoma). With her vision statement to guide her, she knew she wanted take PDG to yet another level of whole-body dental wellness.

She has built a team of dedicated healthcare professionals who, like her, are committed to living wisely, loving well, and serving greatly.  Dr. Mangrum wholly believes in the power the Petaluma Dental Group to positively impact their patients’ lives and their community through educational outreach and local events, continual training, eco-friendly practices, and above all, compassionate, whole-body dental wellness that puts the person first.    

  • Bachelor of Science in Biology, UC Riverside

  • Dental Laboratory Technician Certificate, Riverside City College

  • Doctor of Dental Surgery (DDS), UC San Francisco School of Dentistry, 1993

  • Fellow in the Academy of General Dentistry (FAGD)

  • Masters in the Academy of General Dentistry (MAGD)

  • Awarded California Dentists of the Year, 2011

  • Formerly serving as faculty at both UCSF and UOP Dental School

  • Past President of both California Academy of General Dentistry 

  • Past recipient of California Dentist of the year. 

  • Founder of the Luminary Education Center






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